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B2B Marketing Strategies: Why & How?

by Ramanika Singh
b2b marketing strategies

If you want to learn about B2B marketing strategies, what it really involves, and where it stands here in 2020, you’ve come to the right place. Let’s explore the topic in-depth to know some of the most effective B2B Marketing strategies.

Things to learn:

What is B2B Marketing?

Business-to-Business marketing refers to the marketing of products or services to other businesses and organizations. 

b2b marketing strategies

In broad sense, it  is for companies which sell to other companies. Business to Business marketing campaigns are aimed at any individual(s) with control on purchasing decisions. 

What is Business-to-Business Marketing research?

B2B market research is a very important part of any business approach. It tells the companies about their users, their choices and other needed information.

b2b marketing strategies

Why is B2B Market Research important?

It is very important to have a clear understanding of the need of the market. It helps companies to get key information about:

  • Shift in economy
  • Competitors
  • Current market learning
  • New chances
  • User awareness

B2B Market research helps the companies to:

  • Define their markets
  • Measure the changing needs of customers
  • Improve their strengths
  • Make better business decisions
  • Gain competitive intelligence
  • Reveal new options
  • Check the presence of market
  • Plan better

B2B market research also helps businesses to find new development opportunities and risks in good time. It can also help companies to reveal their Unique Selling Proposition (USP).  It allows companies to think about their competitive points and create advantages that others cannot easily copy. 

What is the difference between B2B and B2C Marketing?

If you want to get into B2B marketing, you have to make sure that you are fully aware of the nature of your operations and your ability to take the business in the right direction. Though you can see the same ideas when comparing business-to-business (B2B) and business-to-consumer (B2C) marketing, these ideas are actually used in different ways.

b2b marketing strategies

Business-to-business marketing has values that are truly of its own. You have to study them deeply so you can be guided when forming the plan. Some of the differences that you need to take note of between B2B and B2C marketing are as follows:

  • There are fewer number of potential users in B2B than B2C. If you market to users separately, there are in real a lot of people out there who may be needing your service. However, there are only a few businesses which can benefit with what you give in terms of usage ratio, cost and profits.
  • B2B has a complex deal which is the reason why experts tend to be present in all marketing pacts being made or in the decision of which business to trust. Moreover, there are far more complex pacts that can exist which may upset cost, demands and quality steps.
  • The demands in B2B depends on the needs of the users. An example of this is when users find using digital pads better than physical paper and pen.
  • B2B focuses on giving details about goods that can be used in the working of the business. More so, it is also open for resale affairs just as how it works with wholesale and retail agreement. On the other hand, B2C marketing is more into providing the specific personal needs of people by giving products and services that are related to certain market niche.

Future of B2B Marketing and sales

According to the position at present, it can be obtained that in the coming year online B2B marketers and sellers would switch to online platforms/ resources. Due to the current state, marketers are expanding their operations to become more efficient as well as to achieve a more flexible digital commerce.

Best B2B platform for export

You will come across hundreds of options of platforms to trade. But it is important that you check which one suits your requirements the best. I researched on various sites and the services they offer and came up with the best in my views.

While searching for a good b2b platform, you must match your needs with the services offered by a B2B site. Geographical factors, customer service, chances of growth, strong digital base and other trading benefits should be kept in mind before getting on-board.

Reviewing all the points I came up with Tradeling to be one of the most suitable b2b marketing platforms for you. Let me tell you why!

What is Tradeling?

Tradeling is an e-Marketplace for Middle East and North African regions (MENA). With an aim to connect B2B buyers and sellers, it plans to make trading simpler, faster and safe. They offer a rich choice of products like food and beverages, health & wellness and office stock.

b2b marketing strategies

Tradeling uses great b2b marketing strategies which allows both buyers and sellers to take complete benefits of the services they provide.

Ease of finding the right product

Tradeling offers multiple ways to find products. One can use site features- the search bar, or filter for different criteria, search by category, or by finding the specified page for each seller.

Great prices

They offer transparent wholesale pricing brought to you by top local and global brands.

They help you source products

Tradeling finds and sources competitive quotes for products to add to the platform.

Growing different business

One can increase sales by accessing buyers from the high paying MENA region, and also grow the number of buyers that purchase online. With almost 276 sellers of food and beverages, 64 exporters for all the necessary office stationery supplies and more than 100 suppliers of Health & Wellness products, Tradeling actually presents a wider range of options to choose from. Moreover, one can easily check out all the verified Tradeling sellers and find the best one.

Many ways of paying

Pave the way for more sales, with many payment options including: Cash on Delivery, Tradeling escrow services, Financing options, Credit Card, Bank Transfer.

b2b marketing strategies

Manage and track

Tradeling offers logistics tracking support which makes managing items much easier.

B2B marketing strategies

The very first question that comes into your mind probably can be:

Why do I need a marketing strategy? OR, is it really worth investing in something like that?

Well, the answer is YES!

A marketing strategy helps a company effectively use its resources to provide the services to the right user. It helps the company maintain its long-term presence in the market.

Let us understand how you can build a B2B strategy that delivers best results.

Customer Research

Let us accept the fact that understanding your customer is the most crucial yet, a complex part. There can be many ways to send out your message in front of prospects, but if you want them to actually pay attention then you better do your research right.

You can also start planning and building a marketing persona which will surely help a lot.

b2b marketing strategies

Define objectives

Every company is chasing success. But what “success” actually looks like differs from one company to the next, and how “success” is measured varies just as much. Before any decisions are made, you’ll want to choose specific business goals, and then lay out the framework for how your B2B marketing strategy will achieve them.

Construct a B2B Customer Journey map

The customer journey map makes you familiar with the various touch points which are involved in your B2B marketing strategy.

  1. Identify key stakeholders at each stage of the buying cycle
  2. Outline what’s most likely to influence them at each stage
  3. Note down the commonly asked questions (you can use your customer research here)
  4. Use marketing tools to get a rough estimate of the monthly search volume in Google
  5. Brainstorm on ideas for content
  6. Jot down the types of content you’re planning to use at each stage

Identify B2B Marketing tactics & channels

Once you’ve established solid value around your target audience, you’ll need to decide how and where you plan to reach them. You’ll want to answer questions like below about your ideal customers and prospects:

  1. Where do they spend their time online?
  2. What questions are they asking search engines? (Automated digital marketing can come handy here)
  3. Which social media networks do they prefer?
  4. How can you fill opportunity gaps that your competitors are leaving open?
  5. What industry events do they attend?

Correct research and analysis of data can really help you with great online lead generation.

>> Learn more about how you can use Social Media for business growth

How can you create a brand new business and start selling on an established B2B platform?

Well, you can do that on Tradeling!

You will have to request your private label on their portal and link your business with brand-name suppliers across the globe.

b2b marketing strategies

You will have to fill out necessary details. Don’t worry it won’t take long for them to contact you for further process. You can later compare different quotes and choose products according to your brand, how cool and easy is that?

At last you will just have to place your order by completing the transaction which is super secure and comes with additional features like Tradeling PayLater which gives you almost 60 days to pay your invoice unlike many other B2B eCommerce Platforms available.

b2b marketing strategies

Also, the logistics management and tracking and all-time expert support will help you a lot throughout the process

Why to start business in MENA regions?

Although Europe, the Far East and USA are seen as leaders of industry innovation, the MENA region’s young, digital-savvy and full of lateral thinking entrepreneurs.

The region is now gaining the attention of regional and international financiers for their focus on innovative ventures that are redefining the startup landscape of the region. Despite of Covid-19, MENA regions have already managed to attract investments of over $900 million, which is great!

For the past three decades the Middle East has been at the center of global interaction, be it global conflict or global trade. And this makes it a preferable trading region.


One of the most amazing things about business-to-business marketing is that there is always something new to experiment with. Although it’s B2B, but still you’re dealing with humans so act accordingly. The basic steps in creating B2B marketing strategies are building your vision, defining your audience, identifying channels, putting content and campaigns into motion, and then optimization.

I hope you never miss out on any strategy and do great business!

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