Our early obsession with search stems from the earliest days of the internet when algorithms did not reign supreme. It was much easier to find yourself on the web back then. To be correctly discovered in an online search, it did not involve all the technological know-how, depth and knowledge of hundreds of ranking variables. Market your business online with a few simple steps.
No, it was much simpler back then.
Today, however with the evolution of the core search algorithms of Google. Also, in the wake of significant changes made by names such as Panda, Penguin and Hummingbird. Now, it has become comparable to gaining a doctoral degree in physics or mathematics. It is the best way to market your business online.
As marketers, we all know that through a search at the top of Google’s search engine results pages (SERPs), the best way to promote any company online is to be found organically.
It is free and provides near-limitless traffic for those who can master this highly complex online search area. But it has also been a monumental task to do so.
All of us are online-searching sleuths on the other end of the continuum. We’re experts, willing to quickly and easily surf the world’s annals of knowledge gracefully. From strong, blazing-fast pocket computers, on cue and at any time. You can tap into the vast information available at a moment’s notice.
As a company owner or expert, though, you know very well that this is not the case for the exploration. It has become an increasingly difficult job to appear important to highly-competitive keywords. But how else can we market our companies online if we can’t appear on Google’s SERPs competitively? And how does it appear like some individuals are dominating Google’s searches, while others seem to crash and fail?
How do you market your business online?
What does it take for your company to be advertised online? How will an entrepreneur get the proverbial word out without waiting years and years to step up the ranks on Google’s SERPs? There are certainly some ways to market your company that will give a better return than others on the expenditure of your time. Others take weeks to pan out others take months and years to pan out.
No matter what strategy you use to advertise your company on the web, as long as you ensure that you add value along the way. You can also adopt the correct collection of marketing habits over time, you will ultimately reap the benefits of your job. It will not occur overnight. But then again it never does anything worthwhile. Below are some of the best approaches to push that all-important traffic to your website and pages online. Moreover, both in the short and long term.
1. Posting high-quality content regularly
Clearly, creating a blog where you can publish and share high-quality content that adds an exceedingly high amount of value regularly is the most important way you can promote your company online. This is certainly a very long-term approach, and it will not pay off immediately. But the value of adopting this online marketing tool needs to be recognised by any entrepreneur.
In any industry or niche, not only does building a noteworthy blog help to drive traffic by peaking Google’s attention, but it also contributes to establishing authority. You can gain the attention of customers, the media and business owners alike if you can become an expert in your field. That in turn, will snowball, generate more power, and ultimately, massive amounts of exposure and revenue.
2. Market your content on different platforms
You can focus on promoting your content on sites such as Medium and Quora if you are trying to get some early traffic, and you have a fairly new domain—less than 2 years old with little authority built up—. How is it working? On your website, write one high-quality piece of material. Make sure that it is keyword-centric, descriptive, distinctive and adds a tonne of value. Ensure that whatever you’re talking about benefits individuals in some way, type or shape. This would help in online business promotion.
3. Use your Facebook ads wisely
Facebook ads, while not free, provide a great opportunity for your company to target the right audiences. You can use metrics such as preferences, geographic position, marital status, age and many others to find potential customers to take them to strategically targeted landing pages, also known as squeeze pages, as long as you know your customer well.
To see which ad copy and squeeze page get the best answers for falling customers into your sales funnel, play with micro-spends. When it comes to ads on a site like Facebook, it might take a tremendous amount of time to find the right combination or formula, but once your campaign is profitable, all you need to do is continue to scale up.
4. Videos are your key to success
YouTube provides a great resource on the web for marketing your business. Although you can find some friction in building your audience at the beginning, if you concentrate on making helpful video tutorials, you will ultimately reach a large number of people. Again, without much thought for profit generation, you have to concentrate on adding value. Moreover, this will help promote a small business online.
5. Email Marketing
Email marketing is something that should be engaged in by any business owner, but it’s not an easy feat. To succeed with email marketing, in return for the email address of the user, you need to give something away for free. It needs to be of importance, something. Take the time to build a free report or ebook that will support people in your business or niche, if you are serious about collecting emails. Then through drip-fed campaigns using a framework like Aweber, establish a link with that customer.
6. Offer a free product or service to your consumers
Studies also confirmed that people are more likely than they are to pay a nominal amount for it to accept anything for free. So why not provide your clients with a free service or product? Perhaps you are providing a 15-minute free consultation or an entry-level item that you want to give away.
Whatever you offer, be sure to secure the contact details of the customer so that later you can contact them.
Companies like Tradeling.com offer high-value priority to their customers. As well as being a B2B platform, it ensures high-quality services and products must be given to both the buyers and sellers. It deals in different sectors such as Health and Wellness, Food and Beverages as well as office supplies too. It is also currently offering great discounts on office supplies which you can hog upon this holiday season! Moreover, others like Alibaba.com, IndiaMart, etc. uses the same strategies and ways to grow which your company too can to market your business online.
Checkout some B2B marketing strategies for more such tips and tricks.