Home Business B2B eCommerce: All You Need to Know

B2B eCommerce: All You Need to Know

by Ramanika Singh

The B2B eCommerce market is growing really fast. And so, there is an increase in the number of companies going digital with their business. This blog will discuss all the important things that one needs to know about B2B e-Commerce.

Table of contents:

  1. What is the meaning of B2B eCommerce?
  2. Types of B2B eCommerce
  3. What are the advantages of  eCommerce?
  4. Difference between  and B2C e-commerce
  5. Best  eCommerce platforms

What is the meaning of B2B eCommerce?

B2B eCommerce stands for Business to Business electronic commerce. It is the sale of goods or services between businesses via an online B2B portal. In short, it is a business model that involves two entities doing buying and selling activities with one another.

b2b ecommerce

Types of B2B eCommerce

1. B2B2C e-Commerce

B2B2C stands for Business-to-business-to-consumer. The B2B2C eCommerce removes the middleman present between the B2B company and the B2C and puts the businesses directly in touch with the consumer. In a B2B2C model, the wholesaler or manufacturer reaches the final consumer either with the help of a B2B or directly selling to the consumer. 

2. Wholesale e-Commerce

Wholesale is a popular form of B2B. It can be defined as the sale of goods in bulk to other businesses. It is well known that businesses often buy goods in bulk at a lower price and then sell them at retail value. Those goods are bought directly from the manufacturer or distributors. 

Wholesale B2B models are present in many forms including retail, food services, and medical, and many others. With wholesale e-commerce, it becomes easier for the wholesaler to display products and create a good buying experience.

3. Manufacturers B2B eCommerce

Manufacturers produce goods on a large scale by using raw materials, manual labour and machines. In a B2B model, the finished goods are sold to other manufacturers or wholesalers.

4. Distributors

A distributor is the type of person who works closely with manufacturers in order to increase sales of the goods. This will be a benefit for distributors if they take things digital as it will create better opportunities for growth. The main idea behind this model is very simple. As a distributor, work to shorten the lead time from sale to delivery. As a result, create a customer experience that beats customer expectations.

What are the advantages of B2B eCommerce?

There are many advantages of using a B2B eCommerce platform or owning one! Must know that they are very important for business success. Here are a few reasons why a B2B eCommerce platform is good to go with:

1. Better reach to customers.

B2B eCommerce sites are user-friendly which makes it easier to reach new B2B customers. And by going online, utilize digital marketing strategies to increase the reach. Nowadays, B2B buyers are getting so used to making purchases online, they’re starting to accept it. This is because buying online is efficient and it makes repeat purchases much easier.

2. Easy management of suppliers and customers.

The idea of B2B eCommerce offers easy management of both the suppliers and customers. Going online means making use of business management software. Because of this, one will be able to provide personalized shopping experiences for the customers.

3. More sales with existing customers.

E-commerce allows people to easily help old customers find products they’re looking for. This happens because of the recommendation features of the site – much like how an in-person sales associate would do.

What is the difference between B2B and B2C eCommerce?

The B2B model facilitates online sales transactions between two businesses, whereas B2C e-Commerce refers to the process of selling to individual customers directly.

For example, Business A is an office products supplier selling its products to Business B, which needs stationery and large office supplies to set up its office. The procurement officers visit the site of Business A and place a bulk order for required supplies. This comes under the B2B eCommerce model.

An example of a B2C transaction would be someone buying a pair of shoes online or booking a pet hotel for a dog. It is likely the model that most people are familiar with.

Top 3  eCommerce platforms in 2020

There are a lot of B2B platforms nowadays but choosing the best for business can be confusing. It is important to choose the best and fastest growing global B2B platform. Doing so will not only help grow but reach international and local clients as well.

1. Tradeling

Tradeling is an eMarketplace for Middle East and North African (MENA) regions . This gives an advantage of the demographic factor. Tradeling covers the MENA countries unlike B2B portals which majorly focus on extreme eastern parts of the world, especially China.

b2b ecommerce


  1. Increased reach and sales to grow business
  2. Transparency and efficiency in payment and pricing
  3. Ease of finding the product of choice
  4. Convenience in buying and negotiating
  5. Access to a wider number of buyers and sellers online
  6. Amazing logistics support
  7. Special discounts
  8. Value-added services
  9. Access to capital


Tradeling connects B2B buyers and sellers and makes trading Simpler, Faster and Safe. They offer a rich choice of products like Food and Beverages, Health & Wellness and Office Supplies. With almost 276 sellers, 64 exporters and 100 suppliers, Tradeling actually presents a wider range of options to choose from. One can easily check out all the verified Tradeling sellers and find the best one for or get an insight. 

b2b ecommerce

Flexibility and Command

Well, the site allows requests for private label too! How cool is that?  One can create their own brand label and simply start selling.

Being a buyer, take an advantage of additional features like Tradeling PayLater. It gives almost 60 days to pay invoice.

Also, the logistics management and tracking and all-time expert support will helps a lot throughout the process

2. Shopify Plus

It is one of the most powerful online shopping carts in the eCommerce market. In Shopify Plus, find many offers and the same core dashboard and features as Shopify. 

The platform has slowly started to gain universal recognition under B2B eCommerce platforms. A lot of renowned brands can be seen on their portal.

b2b ecommerce


  1. 100% security solutions
  2. Multiple currency payments
  3. Multilingual interface
  4. Customization ability


There are more than 7000 B2B eCommerce brands on this B2B platform. They include brands like Nestle, Kylie Jenner, Hawkers, Pepsi Co, and so on

Flexibility and Command

The site allows translation into 20 different languages. Apart from this, Shopify Plus provides Avalara AvaTax that helps calculate and file tax automatically. But it must be noted that it is a paid service.

3. Magento Commerce

This platform is a good option one is searching for a customizable and scalable  eCommerce platform. Magento currently has two editions. First is Magento Open Source, which is a free version and Magento Commerce, which is the premium version of Magento. If compared, then Magento Commerce brings better commerce experience to customers.

b2b ecommerce


  1. B2B data
  2. Security Centre and security scan tool
  3. Cloud Hosting option
  4. Multilingual
  5. Currency support for over 200 countries


Magento is supported by a global network of 1,150+ solution and technology partners. Also, it is one of the largest commerce marketplace for extensions.

Flexibility and Command

Magento offers many languages, multiple currencies, and tax rates to support merchants with very high sales volume. For this, merchants can use Magento Translation to mould and localize the store for multiple regions and markets.

Apart from this, the site allows B2B customers to manage their company accounts themselves. It allows them to track quotes, view order histories in detail, and manage their credit online.


B2B eCommerce is growing really fast. Therefore, a lot of companies are going digital with their business. These top B2B eCommerce platforms definitely improve themselves to meet the needs of customers. This is also an essential part to check the requirements and analyze all B2B platforms to find the best suitable business vendor! 

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Please wait while we load…

Need Help? Chat with us
Please accept our privacy policy first to start a conversation.